No man has a good enough memory to be a successful liar.—Abraham Lincoln (1865, by Alexander Gardner; Public Domain)
A competent leader can get efficient service from poor troops while, on the contrary, an incapable leader can demoralize the best of troops.—General John J. Pershing (by Bain News Service; Public Domain)
People may hear your words, but they feel your attitude.—John C. Maxwell (Image licensed by Penn Wealth)
We often get so caught up in our own lives that we remain inward looking while interacting with others. This is true in one-on-one situations, but it can also be sensed in our marketing efforts. Try to go into every situation with an outward focus; with a sincere empathy for and interest in the others involved.
Work is the true elixir of life. The busiest is also the happiest. Excellence in any art or profession is attained only by hard and persistent work.—Sir Theodore Martin, Scottish poet, biographer, and translator; 1816-1909 (Image licensed by Penn Wealth)
Just make sure it is work you are deeply passionate about; if it is not, find a way to change course.
(Working into his 90s, Sir Martin’s translations included the complete works of the poet Horace, Dante’s ‘Vita Nuova’, and various works by Schiller and Goethe.)
Don’t take anything personally, even if it is meant that way. Always keep your objective front and center: if you are focusing on that glorious aim, you won’t have time to worry about what others think.—Mike Hazell (Image licensed by Penn Wealth)
Beware of little expenses. A small leak will sink a great ship.—Benjamin Franklin (1778, by Joseph Duplessis; Public Domain)
Personality is an unbroken series of successful gestures.—F. Scott Fitzgerald (1926, photographer unknown; Public Domain)
Simply decide upon the person you wish to be, and let your continual gestures reflect that personality.
Begin, for to begin is half the work; let the other half remain. Again, begin this, and thou wilt have finished!— Marcus Aurelius (Image licensed by Penn Wealth)
No matter how you feel, just take the smallest steps forward to begin the project. By breaking any important task down into bite-sized pieces, each with a beginning and an end, we accomplish with ease and efficiency.
I have always been a huge admirer of my own work. I’m one of the funniest and most entertaining writers I know.— Mel Brooks (1984; Creative Commons)
In good times, people want to advertise; in bad times, they must.— Bruce Fairchild Barton (Image licensed by Penn Wealth)
We are seeing a rather dramatic slowdown in marketing spends right now, with the big tech firms like Google, Facebook, and Snapchat cutting jobs in response. But as the big marketers cut back, it presents a great opportunity for small business owners to sharpen their message, tactically target their ads (as opposed to the shotgun approach), and build their brand recognition while increasing sales. In tough economic times, big companies always think first and foremost of protecting their bottom line; creative and agile small businesses can take advantage of that fact. In the digital age, never buy the line that it takes massive amounts of money to make money. Rather, it takes a product or service that people either need or desire, and the creativity and relentless drive to deliver that message to as many potential customers or clients as possible.